Invisible Marketing: Hidden Tells what Drives User into Conversions
Marketing for the longest time had been considered an unnecessary expense that just ballooned the company bills and readjustments needed to be made to account for all the ‘marketing’ expenses. Well, this was something that was done earlier. Now things have changed dramatically. There are business expenses that are accounted for in a separate balance sheet and the marketing costs are accosted for separately. That's how important this has become in the past few years. With the advent of social media and its associated platforms, the game of marketing has been brought to a completely different level. It is no longer about some person in the company block working inside his office cubicle, trying to come up with catchy slogans and tickling music to attract customers into buying the company’s services. It is no longer about that. It is about framing the company’s policies in a way that matches up with the trending topics of the day which consequently gives up more eyeballs to the